Brand Awareness Investigation
-This survey show that the brand value of Zoo coffee-market is considered very
low objectively.
-The main reason would be they are still in production
Membership card.
e.g. Caffe' bene membershop card
Reduces acquisition cost
Lncreases retention rate
Strengthen the relationship with customers
Why we choose this
The world biggest coffee brand Starbucks
The PNU student-friendly brand ‘Coffee in Village’
Both are familiar with us
But lots of differences between them. What is it?
Domestic Coffee Market
Dong Suh food company has launched
'Maxwell House’.
This had dominated the domestic market.
(1970~1989)
The ground coffee market was f
Korean coffee market size
Korean coffee market size
(Criteria: the first half year of 2011)
2,000 billion won
Coffee mix market
- 1,100 billion won
중략
Dong Suh Food
Dong Suh Food Co., Ltd
Manufacturing & selling corporation
-Cereal, grain tea, coffee
Headquarter : Mapo-Gu, Seoul
CEO : Changhwan Lee, Tomas
Foundation date : 1968. 5. 23
1970 Launch the first pr
years
5.Perform green marketing through holding events
such as ‘Planting 100 trees on Tree-Planting Day” or
Hosting environmental lectures in TOMNTOMS
Academy as a long-run project.
“Bulid 11 more stores at suburban areas
(such as Pusan, Dae-Jeon) to accomplish
30% increased profits rate of increase over the
Last year in next 2 year and to be “a real
Korean brand.”
marketing strategy is an advertisement that appears in very famous entertainment media. Through a partnership with Sidus, they could broadcast the advertisement relatively easily. With a strong influence on the youth, Caffe Bene's main customers are young twenties. In addition to the coffee, the good quality of Gelato and Waffles is satisfying the customers.
SWOT analysis
- Strength
1) Usin
Coffeebean's sales ranking is the number two spot in business. and it is nearly half of Starbucks's sales.
In addition, domestic brands are improving their competitiveness recently.
Hollys Coffee that is the no.1 among the domestic brands is increasing their stores by using a franchise marketing.and this is different from Starbucks or Coffeebean. the differnce is that both Starbucks and Coff
1. Introduction
A subject of this writing
The reason of choosing the coffee mix
The reason of choosing market in the America
An approach method of topic
2. Dong Suh & Coffee-mix
Introduction of Dong-Suh Foods
Who was the founder
Key dates in the company’s history
Location of Dong-Suh Foods
Famous products
Core Capability
2. Dong Suh & Coffee-mix
Co
Ⅰ. Introduction
1) Subject
It is subject of this writing to that coffee mix made by dongsuh foods enter American market successfully, and furthermore, globalize coffee mix. For advance of successful United States of America market, we need to research previously about present situation of America market and strength and weakness of coffee mix, and then, we have to scheme about the strateg
Ⅰ. Introduction
1) Subject
It is subject of this writing to that coffee mix made by dongsuh foods enter American market successfully, and furthermore, globalize coffee mix. For advance of successful United States of America market, we need to research previously about present situation of America market and strength and weakness of coffee mix, and then, we have to scheme about the strateg
1. Introduction
1.1 About Nestle
Nestle was founded by Henri Nestle in Swiss, 1866. Henri Nestle was pharmacist. He developed well nutritional powdered milk, and named it ‘Farine Lactee Henri Nestle’. It was sold in all of the Europe and made a great success. It was very beginning of the Nestle. In 1905, Nestle faced an important turn. Nestle merged with Anglo-Swiss, one of the vigorous